COAXIAL HERE BASH = ALEX ISAO HERBACH
I’m thrilled to invite you to explore my work, skills and professional experience, and get to know a bit more about me. Besides being a fan of anagrams, I'm also an experienced Project Manager, Solutions Architect, and Digital Marketing Expert.
It’s my firm belief that a good challenge is a great way to develop and improve, which is why I make a point of seeking out challenges in the professional realm as well as in my personal life. Take a moment to look around, and contact me directly to learn more.
WORK EXPERIENCE
CLIENT SOLUTIONS LEAD, CHEETAH DIGITAL
January 2015 - Present
Project Manager, Solutions Architect and Product Expert
Responsibilities include designing and implementing custom client projects; writing technical documentation; and onboarding clients onto proprietary software applications
CLIENT RELATIONSHIP MANAGER, EXPERIAN MARKETING SERVICES
April 2013Â - January 2015
Managed omni-channel marketing efforts for Fortune 500 clients, supervising a global team of 7 direct reports and managing their individual growth plans
SENIOR ACCOUNT MANAGER, EXPERIAN MARKETING SERVICES
November 2011 - April 2013
Managed the production, lifecycle testing, and deployment of 100+ daily marketing campaigns, as well as subscriber database management and weekly KPI reporting
MARKETING AND SALES MANAGER, ROLLING ROBOTS
June 2009Â - November 2011
Developed brand, product and SEO strategy and managed all programmatic ad campaigns, including Google Adwords spends and social media marketing
LA DODGERS BEAT WRITER, STAFF REPORTER, RAFU SHIMPO
February 2007Â - April 2009
Credentialed reporter, covering weekly games from Dodger Stadium, as well as the 2007 MLB All-Star Game in San Francisco and the 2007 World Series in Boston
Filed stories about MLB, NHL, NFL, and NBA
PROFICIENCIES
Project Management
Experience with AGILE project management
Highly experienced with PM software including JIRA, MS Project, MS Visio and Bugzilla
Years of experience managing Enterprise projects and campaigns from inception to completion, including functional communications, developing and managing timelines and deliverables, scope of work, and budgets
Experience working with various stakeholder departments, including Marketing, Operations, Systems/Networking, Product, and Development to maintain oversight of all aspects of production
Have worked with a variety of vendors and agencies, including IBM, Oracle, Salesforce, and Merkle
Full Stack Web Development
Highly proficient in a number of front-end languages, including:
JavaScript​ and jQuery
XSLT
HTML5
Also proficient in back-end languages:
PHP​
Node.js
Database Management and Design
Experience with both MS SQL Server as well as MySQL
Proficient in NoSQL technologies including MongoDB and Couchbase
Omni-Channel Marketing
Well-versed in Omni-Channel Marketing Best Practices, as well as the latest technologies and techniques
Includes A/B testing, Lifecycle management, Cross-Channel segmentation, and KPI Reporting
Software Implementations
Experience with leading enterprise CRM and CMS software
Highly skilled with Enterprise Cross-Channel Marketing Software
EDUCATIONAL EXPERIENCE AND SCHOLARSHIPS
BA, WITH HONORS, UNIVERSITY OF SOUTHERN CALIFORNIA
2005-2009
Graduated with honors from the Annenberg School of Communication as a Print Journalism Major, as well as a Minor in Cinema-Television from the USC School of Cinematic Arts
JIM MURRAY MEMORIAL FOUNDATION SCHOLARSHIP
July 2008
A $7,500 scholarship given annually to undergraduate sports writers in memory of the late Los Angeles Times sports columnist
CHIPS QUINN SCHOLARSHIP
February 2008
A $1,500 award given annually to aspiring minority journalists
LET'S CONNECT
I love what I do and I’d love to share it with you. Send me a message and I’ll get back to you ASAP.
